Guided by our core values:
Vision — Experience — Connection
Operating at the front lines of Culture, the agency brings subject matter expertise, boundless imagination, and an unrivaled personal network.
Guided is run by Michael Papadeas, a veteran of more than 20 years in brand strategy, media, marketing, partnerships, and business development, with dynamic experience across the spectrum of Culture and business.
Building impactful relationships between brands and desirable cultural segments take specialized skills, nuance, grace, and respect. Before reaching the actual intersection of Commerce + Culture we must first find or forge the path most worthy; here’s where Guided comes in.
Leading client partners through strategy, opportunity, development, and execution in order to build equity, grow awareness, accrue evangelism, and increased revenue—that’s what guides the agency. The go-to-market results speak for themselves.
What Sets Us Apart:
Creative Thinking: We don't just think; we envision. Guided excels at ideating and crafting compelling concepts that resonate within the hallowed walls of prestigious art events.
Strategic Packaging: Our expertise lies in packaging ideas into experiences that leave a lasting impact. We curate moments that captivate audiences and positively contribute to the space.
Proven Production: From Frieze to Art Basel, Untitled to SCOPE, and Independent to NYFW, Guided has left its mark at the most iconic places, delivering unparalleled events and partnerships.
Navigating the Art World:
The art world's intricacies are deliberate challenges, and Guided is there to clear the path. We navigate this complex landscape with finesse, ensuring your brand or organization thrives in an environment known for its nuances. Making a meaningful impact while extracting brand value and contributing positively to the institution represents our shared goals.
Guided is where innovation meets tradition and your brand's presence in art becomes validated and cemented.